Essential Business Marketing

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The objective of our Small Business Success Group is to help you grow your business.

To work on this objective we are offering group savings towards your success.  To start out we are offering our group members:

• Marketing postcards for business advertising.  Postcards for:
  • Farming for new prospects
  • Thank you cards – asking for referrals
  • Sale promotions
• Their own web page customized with your information and product.
• Verify ownership of your Google places (opportunity for better placement and information in Google maps)
• Social media for group collaboration of ideas and experiences offering an encouraging environment for ongoing learning, inspiration, motivation, and support.
• Group discounts on custom business cards, custom postcards, full custom web site design, and on our mailing and addressing services.
• and additional future benefits are planned…

Club Postcards

We believe postcards offer the most cost effective offline method of promoting a business.  Postcards can be thought of as small advertising billboards focused on bringing customers into your business.  They are versatile as they can be mailed or used as handouts.  They can be printed in full photographic color.  Since there is no envelope to open, the person receiving the postcard is more likely to view what it is about (many times items in envelope are thrown away without even looking at it).  Postcards are significantly less expensive to print and they are less expensive to mail.

Now, by being a member of the Small Business Success Group you can select one of the following general advertising postcards and we will print your custom message on the back for as little as $0.10 per card.  Also we would like to hear your ideas on new card designs which you believe could help your business and be shared with other businesses.

Hear are some of our postcard designs:

General Advertising Postcards:

Many business offer services in which their experience makes the difference in customer satisfaction.  Is that a key benefit your business offers your customers ?  Then why not try using this card to let more prospects know ?

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Advertising usually includes a bunch of wild claims about how great the business is.  Why not offer your customers some results with your business services ?  This could differentiate you from your competition

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or just focus on bringing customers and clients to your web site where you can offer them more information.   The main job of all advertising is to compel potential customers to spend more time learning about how your business can meet their needs so you can make the sale.  Tools like postcards and business cards cannot make the sale.  A web page can make a sale or at least it can offer an almost unlimited amount of pre-sale information.

After a potential customer has spent time with you, or you have converted someone to being a customer, consider sending them a Thank You and asking for their help for referrals.  Here are a couple of Thank You postcards:

 

 

Most businesses need to advertise special promotions to help bring in new business.  Postcards promoting a new Sale are especially effective in getting the word out.  Here are a few ideas:

Grand Opening Sale -

Happy Birthday Sale – know your customers, find out their birthdays and celebrate by offering them a special birthday discount …

Fourth of July Sale – holidays all offer special opportunties to bring customers in for a sale …

These are just a few examples of postcards we have ready to go for our members.  If you have an idea for a postcard you believe would have good usage for members to promote their business, please let us know and we will probably go to work on designing it.

 

Web Page

As part of your membership we will publish a web page for your business on the Small Business Success Group site.  This page can be used just to drive traffic to your main web site, you might already have, or it can act as your single page web site with detail information about your business.  We can include photos, audio, and video information about your business.  All you need to get your web page is to become a member and send us information by email of what you want on your site.  You do not have to learn about building web sites, we will build and maintain the page for you just from your emailed inputs.

Maybe you are involved in construction, landscape, detailing, or some other service where you can use this page to show some before and after photos of how your customers benefited from your work.  Or maybe you are dentist, chiropractor, massage therapist, nurse practitioner, lawyer, or other professional service and you can use this page to list how your service is better and different from your competition.

You can think of this web page as your main internet business location or you can use it to just link to and drive more traffic to your main internet business web presence.  This could be a great way to get your business started on the internet.

Just like with the postcards, any type of business can benefit from using this web page to promote their business.  One way you might attract people to start doing business with you from your internet page it to place a special savings coupon on your web page.

Google Places

One of the best ways to make your business easy to find on Google is to claim your place on Google Maps.  This process is called verifying ownership of your Google Place.

Why is this important?  Watch this video:

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WOW this is like getting another web site to promote you business!!!

As part of being a member of our Small Business Success Group you fill in a small form giving the information needed and we will go through the steps to verify your Google place.

Social Media

We have a Facebook Fan page set up for us to share new items we develop for the Success Group Members, as well as, to allow members to develop conversations to learn about things from each other.

For example, lets say you just opened up a new Hair Styling business but you still want to give it a kick start by planning a Grand Opening celebration.  You could mention your plans on the Small Business Success Group Facebook site and ask other members their experiences and advice in planning a Grand Opening at their business.

Here is a short video which presents the value in social networking:

It is supposed to be a networking resource for all members to share their experiences and help each other towards developing success in their businesses.

Here is another video where a lady is being interviewed on how she uses Facebook to network in her profession:

It is an opportunitiy for small business entepreneurs to gain greater knowledge and experience from sharing.

Custom Postcards and Business Cards

We are offering all members of the Small Business Success Group a significant discount of 20% on all orders for Custom Postcards, Custom Business Cards, and Custom Web Site we design for them.  What we mean by custom here is:

• All artwork for front and back of postcard can be fully customized.
• All Business Card artwork is custom.  ( link to our business card site)
• A stand alone web site that is separate from the member web page .

Here are two examples of custom postcards we have produced for two different businesses:

Postcard produced for a Fire Extinguisher Sales and Inspection Service:

Postcard produced with sale coupon for Pizza restaurant:

These are completely custom cards for both the front and back.  Here is a link to our main site for creating custom postcards for businesses.

 

We will be looking to work on some generic club sales cards which would have similar messages on the front and be customized on the back for a specific businesses.  This way we can pass on the best cost savings to our members.

 

Summary

Lets review the Small Business Success Group benefits:

• Marketing Postcards – customized on the back as wanted – will be offered for as little as $0.12 per card in quantities as few as 25
• A custom web page for your business on our site.
• Verification of your business on Google Places
• A social media environment for group sharing and collaboration.
• A 20% discount on our standard services for design and printing of custom postcards, custom business cards, and custom business web sites.

All this is available for about the cost of one fast food meal of  a month.

The expected annual membership fee for these group benefits will be $97.97

But wait !    To kick this new group membership into high gear we are offering membership for just $19.97 for the first 10 members.  Then the price will increase for successive groups of 10 member joining until the membership fee reaches the $97.97 annual rate.   The annual membership fee will not change from this starting annual membership charge as long as the membership is current.

WOW some of the first members will be able to get in and stay in for what adds up to less than $2 per month.

So please consider subscribing as a Small Business Success Group member now to get the most for the lowest cost.