• 50% of U.S. consumers prefer direct mail to email
• 25% of all U.S. consumers said they found direct mail to be “more trustworthy” than email
• The least trustworthy channels are social media and blogs, achieving only 6% trust among U.S. consumers
• 60% of U.S. consumers said they enjoy checking the mailbox for postal mail, highlighting an emotional connection
• 36% of U.S. consumers said direct mail is the preferred channel to receive financial services information
• Personally addressed mail is greatly preferred to unaddressed

The 2011 research clearly shows direct mail is the top choice of U.S. and Canadian consumers for the receipt of brand communications. And that’s in virtually every category, ranging from health to household products, to household services, insurance and financial services, including credit card offers. The preference for direct mail also extends to the 18-34 year old demographic.

(The above information can be found at http://accurateaz.com/2011/12/direct-mail-comeback-in-2011-2012) 

Use direct mail postcard marketing to grow your business…

We have changed our Success Group offering too.

Both can be reviewed by using the links in our navigation menu.

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We have now created a basic postcard design that can be mailed out by many different janitorial and cleaning services.  Here is the front side template:

On this card in the white box we can print a headline statement that makes the recipient want to learn more about your cleaning services.  Think about what makes your customers want to do business with you.

• Is it your location ?
• Is it your ability to solve their cleaning problems ?
• Do you guarantee your work ?
• Do you clean things others cannot do  ?
• Can you offer references ?

You know your business better than anyone.  Think about what it is you offer that makes you successful and promote that on the front.

Then on the back give more details and make an offer that they cannot refuse.

Then use the other benefits we offer to our Small Business Success Group, like customized web page and representation on Google Places, to give further information about your business.

Bingo you just got another customer !

We are ready to help you.  Just let us know you are interested.

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On most of our postcards the front side design is firm and does not allow for additional customization.  On these two templates we have left space to print some key attention grabbing information on the front.

We are going to offer this additional customization capability at no additional charge to our Small Business Success Group members!

Do you offer some sort of construction services or handyman services in your business ?  Could be for dry wall specialist, carpet laying, painting, framing, demolition, masonry, fencing, or one of many many other services.

Ideas for use:

• Introduce your services to new customers  (offer a new customer discount).
• Thank old customers for using your services and ask for referrals.
• Make customers aware of your schedule plan to be in their area.
• Make customers aware of new capabilities you may have acquired.
• Use them as appointment reminder cards.

Let us help you bring new business in for your construction services!

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• Marketing postcards that will be printed with their custom message for as little as $0.10 per card in quantities as few as 25.
• A business web page 0n this site customized to promote their business.
• A service to verify member’s business information on Google Places.
• A social media site for members to collaborate on ideas and experiences.
• Significant discounts on our custom services for business cards, postcards, and web site.

There is a very significant lower cost of membership available for the first those that join early!

Check it out by clicking on this Small Business Success Group Membership link or the Success Group link in the menu tab.

Here’s to Small Business Success !

• Logo design for your business – to give some brand recognition
• Design of Business cards using logo – for handing out
  ( printing of first 100 business cards included)
• Design of Postcard using logo – to use for notes to customers such as thanking them for their business and asking for referrals,  for sending out a promotion cards for find new customers, … and more
  ( printing of first 50 postcards included)
• Additional sets of 100 business cards or 50 postcards can be purchased for $ 10 a set.
• Selection and purchase of domain for a web site.
• Creation of a basic web site similar to example on the link below.
• Domain Registration, Hosting, Maintenance and Changes of web site are included in this package.
• Setup of Paypal account for ability to take a credit card payment and for automatic billing if it has a fit for your business
• Inclusion of your business on Google maps so that your business can be found on local customer searches

All this for our introductory price of $97 and a monthly charge of $ 27 per month.  No long term commitment required, you can cancel at any time.

We do have plans to increase these prices in the future, but we will never increase the pricing for those that start with us at these rates.

This is a great package to help any size business.  Here is a link to an example web site put together to promote this package for a Yard Maintenance Business.  The web site talks about the package, and gives an example of a custom web design using of the logo.  The content of this web design would be changed for a yard maintenance business after signing up for the package and is shown here as an example only.

All our designs are 100% custom for the particular business that signs up for the package.

If you are interested in this package, please use the inquiry form on this link to send us any questions and start our communication.

We look forward to creating custom marketing tools for your business success!

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Why ?  – because business cards and postcards are quite small for use of printing, and most of your business marketing details are put on your business marketing website.

So you use your small printed tools, business cards and postcards, to bring your customers to your website which has capacity for more details than any printed media and can include audio and video information.

With Essential Business Marketing you can claim you are using less print and supporting the world by Going Green!

Visit our home page to find out more…

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